ABC
ABC is part of the Cha Group of companies, which has earned its identity as the most
cost-effective and dependable source of African textile products, through fifty years' of successful operation. ABC have established a unique reservoir
of skill and technology, with a depth of experienced management, unmatched in West Africa or indeed elsewhere.
ABC Wax
ABC is one of our classic, traditional wax brands for women who are mature in age,
sophisticated and assertive in every area of life. We have successfully been printing innovative designs for the African market for
almost 100 years and counting.
When our customers think of ABC Wax, they know that they are getting 100% high quality cotton fabrics printed based on tradition, culture and style that are never out of
fashion from our premium range of products. ABC Wax print is easily one of the favorite brands on the market today.
ABC’s Wax brand mission is to be the fashionable African wax brand with English
roots, where
our designers are always on the lookout for fresh innovative ideas
from the continent and beyond.
History
The Wax Print is based on the Javanese batik print that was introduced to West Africa during the second half of the 19th Century. African soldiers, returning home after serving in Indonesia, took brightly coloured cloth with them and soon started a fashion in their own countries.Small local production started, but demand exceeded supply because the traditional production process was slow and laborious. Several European manufacturers, including ABC, began experimenting and investing in machinery to speed up the process in order to produce this cloth at a more efficient and cost effective price. ... In December 2005, ABC's new production facility in Ghana, was officially inaugurated at Akosombo Textiles Limited. The decision to move production of standard wax to Ghana was based on the need to respond quickly to the changing demands of the local African consumer. This move took years of planning and an investment worth millions of dollars. New machinery was installed at the Akosombo site and the workforce trained by ABC technical managers so that ABC's high production standards are maintained. The success of producing high quality Standard wax in Ghana during 2006/7, led to the transfer of the remaining ABC products such as Superwax, Handblock and Premium, which resulted in the final closure of the Manchester production facility in December 2007. To maintain and protect the ABC brand and products, a small design studio was retained in Manchester, which today continues to design for ABC and other group brands.
The Wax Print is based on the Javanese batik print that was introduced to West Africa during the second half of the 19th Century. African soldiers, returning home after serving in Indonesia, took brightly coloured cloth with them and soon started a fashion in their own countries.Small local production started, but demand exceeded supply because the traditional production process was slow and laborious. Several European manufacturers, including ABC, began experimenting and investing in machinery to speed up the process in order to produce this cloth at a more efficient and cost effective price. ... In December 2005, ABC's new production facility in Ghana, was officially inaugurated at Akosombo Textiles Limited. The decision to move production of standard wax to Ghana was based on the need to respond quickly to the changing demands of the local African consumer. This move took years of planning and an investment worth millions of dollars. New machinery was installed at the Akosombo site and the workforce trained by ABC technical managers so that ABC's high production standards are maintained. The success of producing high quality Standard wax in Ghana during 2006/7, led to the transfer of the remaining ABC products such as Superwax, Handblock and Premium, which resulted in the final closure of the Manchester production facility in December 2007. To maintain and protect the ABC brand and products, a small design studio was retained in Manchester, which today continues to design for ABC and other group brands.
The Wax Print is based on the Javanese batik print that was introduced to West Africa during the second half of the 19th Century. African soldiers, returning home after serving in Indonesia, took brightly coloured
cloth with them and soon started a fashion in their own countries. Small local production started, but demand exceeded supply because the traditional production process was slow and laborious. Several European manufacturers,
including ABC, began experimenting and investing in machinery to speed up the process in order to produce this cloth at a more efficient and cost effective price.
In December 2005, ABC's new production
facility in Ghana, was officially inaugurated at Akosombo Textiles Limited. The decision to move production of standard wax to Ghana was based on the need to respond quickly to the changing demands of the local African
consumer.
This move took years of planning and an investment worth millions of dollars. New machinery was installed at the Akosombo site and the workforce trained by ABC technical managers so that ABC's high
production standards are maintained.
The success of producing high quality Standard wax in Ghana during 2006/7, led to the transfer of the remaining ABC products such as Superwax, Handblock and Premium, which resulted
in the final closure of the Manchester production facility in December 2007.
To maintain and protect the ABC brand and products, a small design studio was retained in Manchester, which today continues
to design for ABC and other group brands.
